About us

“The Demas Group was founded in 1968. Thanks to the passion and to the insights of the family founder, the group has been grown during the years becoming the reference point of the Italian veterinary market”

Thanks to the adoption of the most innovative market strategies, to the experience and specialization consolidated over the years, today the Demas Group operates in all segments of the animal healthcare market through its 3 business units.

For over 50 years Demas is the leading national distributor of veterinary pharmaceuticals across the companion, equine and large-animal health markets. Selecting and distributing the best products for animals, from feed to pharmaceuticals, Demas meets standards of excellence with the highest quality and professionalism available to its customers.

Since 1905 Foschi is in continuous dialogue with the professionals of the sector to research and design solutions that improve the work of the veterinary doctor and safeguard animal wellbeing. With its own Academy, Foschi promotes and shares the knowledge gained during more than 100 years, investing in the new generation talents.

The Pet-store chain Giulius is the reference point for the pet-owners. With more than 18.000 items, every shop has a dedicated area for companion animals’ accessories and a veterinary para-pharmacy, which includes a human corner. Giulius is a project with an innovative and original format, that is growing across the Italian territory.


Growth acceleration came in 2020 with the acquisition of Demas, as majority shareholder, from Gioconda, the Italian branch of LBO France, through the Small Caps Opportunities fund.

In July 2021, the acquisition of 85% of the share capital of Punto Azzurro S.r.l and in August 2021 the creation of the software house Snoots enrich the development of Demas in Italy, strengthening its leadership in the reference market, completing its offer.

The President and Chief Executive Officer Fabrizio Foglietti continues to lead the Group, that keeps on growing without changing its well-defined values and pillars.

“Our unique way of being and doing business”

Being part of the Demas Group means team spirit, care for people, mutual trust and respect: some simple values that always guide us and inspire our initiatives.


We are committed to supply the best quality of animal healthcare products, services and knowledge, to support each veterinary professional in delivering the highest standards. With our passion, enthusiasm and high specialization we are committed to promote creativity and technological innovation for animals’ well-being.


Entrepreneurial Spirit – Driving force to sustain stakeholders’ engagement;

Cultural Heritage – Demas promotes innovation keeping as pillars tradition and past heritage;

Efficiency and Professionality – The Company invests in its employees to develop hard and soft skills to achieve always better results

Innovation – Always taking new challenges with courage and initiative spirit

Sustainability – Demas places high value on ethical and environmental practices. We manage our business to protect the environment and preserve the earth’s natural resources, both for today and future generations.


Demas defined and strengthened an appropriate corporate governance in order to achieve its targets and to continue in its sustainable growth.

Together with the corporate functions, we define the procedures and periodically check the effectiveness of our internal control system. In this way our Company’s risks are promptly identified, enriching the trust of our stakeholders.

The Demas Code of Ethics brings together the principles of business ethics that our management and our corporate population recognize and promote with constant commitment.

For the prevention of crimes committed in the interest or to the advantage of the Company, Demas has also adopted an Organizational Model, which brings together the management and control principles and rules adopted in each company process.

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